Sugoi Mart
Sugoi Mart ︎ すごいマート ︎ Sugoi Mart ︎ すごいマート ︎ Sugoi Mart ︎ すごいマート ︎ Sugoi Mart ︎ すごいマート ︎
I’ve worked across Sugoi Mart since 2022, a fresh playful e-commerce shop that introduces Japanese culture to Western audiences through curated snacks, collectibles and lifestyle goods.
My main duty is designing our monthly ‘Go Day’ drops (the 5th of each month because go means 5 in Japanese). For each release, I create original packaging and visual assets that reflect the theme of that month’s drop. Whether it’s a seasonal flavour, a trending character, or a limited edition item, I design with the goal of making each product feel special, fun, and visually connected to Japanese pop culture in a way that’s accessible and exciting for an international audience.
30 Days of Japan Calendar
The 30 Days of Japan calendar is an annual project that I have designed for the past three years and one of the pieces I’m most proud of.
It’s a non-seasonal take on an advent calendar, made to be enjoyed any time of year. I wanted the design to celebrate everything fun and unique about Japanese culture, while also capturing Sugoi Mart’s playful bold personality.
I oversaw the entire creative process, from initial concept to final print-ready files. One of the biggest challenges was aligning the design across a complex dieline, which required problem-solving, precision. The end results was a high-quality, visually striking product that became a great success.
