Client
Sugoi Mart
Role
Art Director, Illustrator, Graphic Designer
Overview
At Sugoi Mart, I designed packaging and visual assets for the monthly product drops, creating original, theme-driven designs for seasonal flavours, trending characters and limited edition releases.
I also designed the annual 30 Days of Japan calendar, a non-seasonal take on the advent format that expressed the brand’s bold, playful identity. Executing artwork precisely across a complex dieline was the key challenge.
Beyond packaging, I designed much of the brand’s retail presence, including shelf-ready products, expo booths and promotional materials, and built detailed mockups from scratch to present concepts.
