BOKKSU SNACK BOX ART DIRECTION & DESIGN

For Bokksu’s main snack box, I guide the visual direction each month, starting with mood boards and creative references to set the tone. I collaborate closely with our photographer and videographer to ensure a consistent and visually engaging theme. From there, I create a wide range of printed and digital materials, including the monthly tasting guide, custom packaging, banners, and various promotional assets.

Through this process, I’ve built a strong understanding of art direction from concept to execution, and how to maintain brand identity while keeping visuals fresh and relevant each month.